Online Home Based Business Guide

The internet is a global network of people and computers. Petabytes of data (that’s thousands of terabytes) are being shared everyday from every desktop computer, laptop and mobile phone, from every corner of the globe. We live in a connected age, in a period in time when data could travel faster than light, and a moment in history when information is the potent force behind the rise and fall of nations. That’s the bigger picture of this article.

Now more to the details – that information that is critical in making a huge impact in society also happens to be crucial in driving businesses to success or to failure; and the only question today is whether a company can use that information to their advantage.

A blog in its standard form is used to keep a journal of a day-to-day experience. It can be used by an individual to list down what he or she saw, tasted, heard or felt during an activity or it may also contain information about an idea or a cause. It can even be used to jot down simple rants, musings and quotes for the day. A blog can be created on the internet, through free services like Blogger and WordPress, or a user can avail of paid products that offer a lot more features.

Many corporations use blogs to keep employees and customers updated of events in the company. Small and medium enterprises use blogs to consolidate their user-base and provide a more in-depth view of a cause or a product the company may be supporting. Individuals who may be planning to start an online business can take a page off these SME’s and corporations and use blogging as a means to get in touch with customers and build social engagements.

Here’s a simple guide to starting a blog:

a. Create an account on websites like WordPress, Tumblr or Blogger.com. Search these sites on Google.com on your internet browser.

b. Normally you will find a link pointing you to register or Sign-up to the service. You will be asked for a blog name and blog address (URL). Make it as user-friendly as possible, while at the same time close to the topic or niche you want to reach or write about.

c. Design your Blog. For blogger, you can search online for free templates (BTTemplates). Self-hosted WordPress sites offer a similar feature, but their hosted service on the other hand, restricts template usage to what is available on their theme gallery.

d. Add content to your blog. You can use Google to search for the information you need to comment on or blog about. Add a contact form on a blog page and be sure to provide correct details of your email address, telephone or mobile number.

e. Get social widgets and tools on your blog and try to participate in blog networks. Market your products on social communities and try to build a healthy reputation with your customers through the social media.

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