Business Guide

Not everyone advocates building your own website, let alone building it for free. There are many pitfalls to trying to build a website for free, so it’s important that you rely on credible sources and online resources if you’d like to start somewhere. If you’d like to know how to make a website for free to give you a foundation for online business, then read on.

For online business, you obviously need an online store, and creating this store is your first port of call. You can easily learn how to make a website for free with simple website builders such as MYOB Atlas. Using MYOB Atlas, you are guided through every step of the process from selecting your domain name to designing your site’s layout and design.

Your domain name is very important; it’s the gateway to your business, website, and the associations people make with your brand. Your domain name must relate strongly to your business, its products or services. Short and sweet is definitely the way to go – no special characters – and the closer you can make your domain to your business name, the better. It’s what people are going to associate with your company, after all. You will also have to register your domain name, and for Australian businesses that want to have .au at the end of their domain, you need an Australian-specific registrar. This will cost you a small amount annually, or with MYOB Atlas you can have up to two years of free domain registration. Domain prices will differ between sites so if you’re unsure, shop around a little.

After this, you need to ensure your website is available and accessible to the public; now you have to choose a host provider. This is where you have to consider the amount of online space you want to occupy and the bandwidth that host providers can offer. Consider the amount of graphics and videos your site will have, the amount of site security you want, and how much you want to be able to self manage your site. Choose your host provider based on the needs of your business website.

Now that the technical side of things is out of the way, you can start on the creative side of things. This is where marketing takes over: you must have a strong brand message, a developed and refined USP, and engaging web content to entice your site visitors and target a specific audience. Your web design will serve to bolster this content through engaging design elements – because you only have a small amount of time to capture and hold viewer attention. Online marketing strategies – including SEO, SEM, minisites, and lead generation – will be invaluable to your website and your business throughout its life.

Lastly, never let your web content or design go stale. Ensure that the information you are offering is relevant and up to date in order to continue generating viewer interest. You need to entice and excite your audience so that they keep coming back.

In theory, learning how to make a website for free may seem like an easy task but in practice, it can be frustrating and time consuming if you don’t know what you’re doing. If you’re unsure what steps you need to take now, you can contact SOS Development, and they’ll help you through the process so you can start as you mean to go on.

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