Monthly Archives: June 2018

A Small Business Guide

Although Twitter isn’t for every company, if you do decide to use Twitter for your business it is going to require a commitment in the form of time. Here are just a few of the factors to consider:

Is Twitter a good platform for your target audience? If your audience is unlikely to be on Twitter then this is not the platform for you. Is your product or service geared to an older population of senior citizens? Do you target stay-at-home-moms? Although you will find a few of these demographics on Twitter, it is not wide spread among these groups. Doing some research will help you to determine if Twitter is a good platform for reaching your audience.

What is your competition doing on Twitter? You will want to research your competitors and see what they are doing on Twitter (use and simply type in their name). What can you do that is different? Could you have a better delivery of information? If they are directing readers to a blog or article, could you use video? If they are simply using Twitter to pitch their product, could you provide great tips? If you can’t find your competitors on Twitter, you can be the first to use the marketing medium and that can be a great position to be in.

Take time to determine your objective in being on Twitter. Is your goal to educate your audience about your product or service? Is your goal to use Twitter as a customer service delivery point? Is your purpose to gain customers? By determining ahead of time your purpose, you will take much less time to create your tweets and ensure they are on target for what you want to accomplish.

How are you going to measure success? This goes hand-in-hand with determining your objective. If your goal is to reach a large audience with what you have to offer, then the number of followers would be important. However, if you goal is to provide another level of customer service to your existing customer base, then the number of followers is irrelevant and it is more important to judge whether your audience is involved with what you are tweeting. If your goal is to increase website traffic, then tracking the number of visits to your website from Twitter would be a good measure of success. Take the time now to think about how you will measure success.

What will be your brand personality on Twitter and what will that look like? This goes back to researching your competition. How can you set yourself apart and what would that look like. This will determine what you will say in your profile, what your screen background will look like and the tone of your tweets. Is it your goal to be warm and humorous or more technical? Do you want to be viewed as caring and concerned or more to-the-point type of person?

If you have employees, you will need to set a policy. What can employees say and do on company time? Do they know your goals with Twitter so they can stay in line with those goals? Do you have a single account for the company as a whole or should each employee have their own account? Will someone be assigned to monitor what employees are tweeting?

These are just a few of the areas you need to address before jumping into Twitter (or any other social media medium.) Take some time to do your research and set your policy upfront and you will be successful with using Twitter for your desired result.

Online Home Based Business Guide

The internet is a global network of people and computers. Petabytes of data (that’s thousands of terabytes) are being shared everyday from every desktop computer, laptop and mobile phone, from every corner of the globe. We live in a connected age, in a period in time when data could travel faster than light, and a moment in history when information is the potent force behind the rise and fall of nations. That’s the bigger picture of this article.

Now more to the details – that information that is critical in making a huge impact in society also happens to be crucial in driving businesses to success or to failure; and the only question today is whether a company can use that information to their advantage.

A blog in its standard form is used to keep a journal of a day-to-day experience. It can be used by an individual to list down what he or she saw, tasted, heard or felt during an activity or it may also contain information about an idea or a cause. It can even be used to jot down simple rants, musings and quotes for the day. A blog can be created on the internet, through free services like Blogger and WordPress, or a user can avail of paid products that offer a lot more features.

Many corporations use blogs to keep employees and customers updated of events in the company. Small and medium enterprises use blogs to consolidate their user-base and provide a more in-depth view of a cause or a product the company may be supporting. Individuals who may be planning to start an online business can take a page off these SME’s and corporations and use blogging as a means to get in touch with customers and build social engagements.

Here’s a simple guide to starting a blog:

a. Create an account on websites like WordPress, Tumblr or Search these sites on on your internet browser.

b. Normally you will find a link pointing you to register or Sign-up to the service. You will be asked for a blog name and blog address (URL). Make it as user-friendly as possible, while at the same time close to the topic or niche you want to reach or write about.

c. Design your Blog. For blogger, you can search online for free templates (BTTemplates). Self-hosted WordPress sites offer a similar feature, but their hosted service on the other hand, restricts template usage to what is available on their theme gallery.

d. Add content to your blog. You can use Google to search for the information you need to comment on or blog about. Add a contact form on a blog page and be sure to provide correct details of your email address, telephone or mobile number.

e. Get social widgets and tools on your blog and try to participate in blog networks. Market your products on social communities and try to build a healthy reputation with your customers through the social media.

Online Marketing For Beginners

With so many job cutbacks across the nation, more people than ever are joining the ranks of the work at home entrepreneur. One of the biggest challenges for a start up home based business is online marketing for beginners.

If you want to be successful in your online endeavors, there are important things to consider before you get started.

Set goals for yourself. If your home based business is your only income, you should target a specific amount of money you need to make each day, week, or month. This amount of money should take into consideration business expenses as well as personal.

Online marketing for beginners, for the most part, has a pretty low overhead if you are careful. Expenses you should expect to incur include:

* Utilities (power, phone)
* Internet Services
* Computer and Supplies (printer, paper, ink)
* Web Hosting Services
* Payment Acceptance Fees (PayPal)

There are some other minor expenses to include when planning online marketing for beginners, these are just a few to consider.

Now, imagine your first few days when launching your online business. You get a cup of coffee, sit down at the computer, and you either know or don’t know what to do next. Every minute you spend wondering how to get started is costing you time and money.

You cannot meet the income goals you set for yourself unless you make money. The longer it takes you to make any income, the more distant your goals become.

Why struggle so much? I know first hand about struggling to succeed online. Since my early start up years, however, I’ve learned some things. One very important one is that knowing what to do to succeed is just as important as knowing what not to do to prevent failure.

Be realistic with yourself. Not everyone succeeds in their online business. There are many factors involved.

A lot of it depends on the make up of the individual. Are you a go getter? Are you positive minded? Are you willing to put in the time it takes?

There are some big misconceptions about working at home. The key word is “working.” Someone who gets up, lazes around with video games, leisurely coffee, television shows, hanging out by the pool, and getting constantly sidetracked with everything else BUT work is not the best candidate for a work at home success story.

Successful online marketing for beginners takes time. The time factor does not bother me so much because I love what I do.

Another key ingredient for successful work at home businesses is workspace. You need a place designated for work. You need time throughout the day that is uninterrupted so you can focus on your tasks.

Online marketing for beginners should include another component, and that is proper training and motivation. It is much easier when you have a virtual team behind you, coaching you in the steps to take, helping you set goals, and guiding you toward success.

This type of valuable resource does not require a lot of money. I’ve used online “universities” that cost less than $30 per month. That is pennies compared to the value I received from these training courses.

Online marketing for beginners does not have to be a struggle. Keep focused, organized, and use the right tools for the job, and you’ll be well on your way to your financial goals in no time.

Business Guide

Not everyone advocates building your own website, let alone building it for free. There are many pitfalls to trying to build a website for free, so it’s important that you rely on credible sources and online resources if you’d like to start somewhere. If you’d like to know how to make a website for free to give you a foundation for online business, then read on.

For online business, you obviously need an online store, and creating this store is your first port of call. You can easily learn how to make a website for free with simple website builders such as MYOB Atlas. Using MYOB Atlas, you are guided through every step of the process from selecting your domain name to designing your site’s layout and design.

Your domain name is very important; it’s the gateway to your business, website, and the associations people make with your brand. Your domain name must relate strongly to your business, its products or services. Short and sweet is definitely the way to go – no special characters – and the closer you can make your domain to your business name, the better. It’s what people are going to associate with your company, after all. You will also have to register your domain name, and for Australian businesses that want to have .au at the end of their domain, you need an Australian-specific registrar. This will cost you a small amount annually, or with MYOB Atlas you can have up to two years of free domain registration. Domain prices will differ between sites so if you’re unsure, shop around a little.

After this, you need to ensure your website is available and accessible to the public; now you have to choose a host provider. This is where you have to consider the amount of online space you want to occupy and the bandwidth that host providers can offer. Consider the amount of graphics and videos your site will have, the amount of site security you want, and how much you want to be able to self manage your site. Choose your host provider based on the needs of your business website.

Now that the technical side of things is out of the way, you can start on the creative side of things. This is where marketing takes over: you must have a strong brand message, a developed and refined USP, and engaging web content to entice your site visitors and target a specific audience. Your web design will serve to bolster this content through engaging design elements – because you only have a small amount of time to capture and hold viewer attention. Online marketing strategies – including SEO, SEM, minisites, and lead generation – will be invaluable to your website and your business throughout its life.

Lastly, never let your web content or design go stale. Ensure that the information you are offering is relevant and up to date in order to continue generating viewer interest. You need to entice and excite your audience so that they keep coming back.

In theory, learning how to make a website for free may seem like an easy task but in practice, it can be frustrating and time consuming if you don’t know what you’re doing. If you’re unsure what steps you need to take now, you can contact SOS Development, and they’ll help you through the process so you can start as you mean to go on.